Have you ever thought what is the USP of your staffing agency? Are you one of the biggest agencies in your country or region? Are you the cheapest? Do you have a monopoly when it comes to providing recruitment services in a particular industry?
If you have a positive answer to any of the above questions, good for you. You already know what makes you tick. But if you don’t have a clear answer to them, you might want to think hard about your agency business.
If you think that providing commendable services to your clients is the doorway to success, then we hate to break it to you that you are not alone. All agencies promise great service and many of them fulfill that promise also. So what would separate you from the rest? What should you be focusing on to grow your staffing business in the current year? Here are 7 pro tips to help you out
1. Build relationships with candidates and clients
In a staffing agency, the major task of recruiters is to focus on connecting with great talent. The task of building client relationships falls on the sales guys. By investing in a staffing agency software with an integrated CRM model, you can ensure that the recruiters spend less time on administrative tasks which will assist you to secure a larger talent pool, and the sales personnel engage better with clients. Building relationships is key to acquiring more jobs and and closing them faster, which in turn, will lead to growth in your agency business.
2. Use technology to speed up candidate submissions
With the help of an advanced staffing agency software, you have the opportunity of making faster submissions which makes it possible for you to increase the probability of you closing the job faster than competition. This gives you a chance to win more opportunities that can make you win more business. Ultimately, this can result in generating more revenue.
3. Improving candidate and client experience is the key to success
In the staffing industry, one of the major challenges is to improve the candidate and client experience in unison. The key is to ensure that there is a win-win situation with both the candidates and the clients when the hiring process is done and dusted. You do not get paid until your candidate gets selected and starts working in the client’s organization. So, apart from providing talented candidates to the clients and attractive pay packages and perks to the candidates, staffing agencies need to :
- Set the right expectations about the recruitment process from the perspective of the candidates and clients
- Create engaging job descriptions according to the needs of the client
- Make the application process effortless and easy for candidates
- Provide timely response to the candidates
- Continuously be in touch with the candidates and clients during the recruitment process
- Give appropriate feedback to the candidate after the interview so that they can grow from the experience.
4. Stay in contact with your placed candidates
Quality candidates are the key to success of any staffing agency. So, don’t always spend your time and resources on finding new candidates. The candidates that you have already placed are just as valuable as the new ones. According to a Bullhorn Report, “placed candidates are the single best source of referrals to grow your business, plus you’ll have a better chance at redeployment.” The question is: Are you paying enough attention to your placed candidates?
The same report also claims that only seven out of ten staffing professionals say that candidates would rate their onboarding experience as good or excellent. If your candidate is not satisfied with your services and feels neglected it can make you lose out on that candidate. In fact, about a quarter of staffing agencies place less than 10% of candidates for the next assignment. Always stay in contact with your placed candidates as they are the key to increasing your talent pool. You never know when they are looking for the next assignment.
5. Share valuable inputs through social media
Staffing agency business is all about recruiting talented individuals and maintaining healthy relationships with the clients. So, why not share your ideas with the clients and candidates through social media platforms? In fact, It is the best way to readily make yourself available and answer all the doubts of the candidates or clients about promoting jobs, job searching or hiring.
6. Scrutinize performance data
With the help of predictive analytics, it is now possible for the recruiters of agencies to learn more about the candidate’s performance and client’s performance in terms of successful recruits. According to WWSP, predictive analytics is still at an infancy stage in the staffing industry and is used by only 35% of all recruiters in the staffing agencies. So, this is your chance to use it to your advantage and grow your staffing agency exponentially.
7. Host seminars and webinars
Invite your clients to attend seminars and webinars which would make you maintain a healthy relationship with them giving you a doorway to achieve growth in your staffing business. It would also assist you to promote your staffing agency’s presence in the recruiting domain and create an image of being one of the highly reliable and highly skilled agencies.
By using the right marketing tools and analytical strategies mentioned in this blog, you can grow your staffing agency exponentially in the year 2018.
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